step is to create the media list.
RULE OF THUMB: MEDIA PITCHING ≠ SPAMMING
Media pitching is not spamming. The last thing anyone wants for their business is for the media or contacts to block their email. We should only know spam as the strangely addictive tinned meat, not a PR tactic.
A media list should be as targeted as possible. The size of the media list should reflect the story angle or related to the industry of the media release, and not vice versa.
It is not possible to create a media release that caters to all media titles. Take for example Brand Inc., when we pitch a story angle, it will likely be about the communications ihttps://famemedia.vn ndustry since we are a PR agency. However, it could also be on human capital management such as moving up from internship to executive, empowering females and workplace diversity, or an opinion piece about event PR.
The important part here is to segment and identify target media, understand their interests, and finally engage them. Really, it sounds like dating.
Segment and Identify
Just like the rules of dating, set boundaries. Jokes aside, despite how ‘connected’ the world seems to be, all publications and media outlets have their unique set of target audience segmented on bases of geography, demography and psychographics.